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Marketing
The principles are the same - the medium is different.
WEB Solutions understands both traditional marketing principles, and the significant differences in this new
medium. This gives you a distinct advantage over your competitors, and a much greater chance of success.
Hiring WEB Solutions means that your web site marketing can be seamlessly integrated into your company's
business model, in order to maximize the return on its web site investment.
Your web site should start with an on-going strategic plan for marketing and promotion. This plan must be
custom-tailored to your business, but will most likely include the majority of these components:
- Traditional marketing research and analysis
- Positioning in search engines and directories
- Partnerships with other Web sites
- Developing an e-mail-based newsletter
- Purchasing targeted opt-in lists for direct e-marketing
- Issuing a press release
- Measuring the effectiveness of all of the above
- Continuously improving your site, based on customer feedback and the above results, to become more effective
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